NBOA 2018 Annual Meeting presentation materials available to attendees now and to all NBOA members in June.
They outlined five steps:
- Clarify how auxiliary programs may enhance the school’s mission and strategic plan.
- Inventory facilities, people and program strengths.
- Explore options for programs. Consider offerings, timing (season and time of day) and operations model/s (self-operated, strategic partnership or rental).
- Refine the plan and establish goals, which may relate to revenue, admissions, branding or other areas.
- Finalize the auxiliary programs plan and related business plan.
As you consider the value proposition for your auxiliary programs, it’s a great time to think about the pain points facing existing school families and how those could be served through auxiliary programs.
Karen McCann McClelland
Sidwell Friends School
Leading auxiliary programs are both visionary and entrepreneurial, the presenters said. Business officers must balance start-up investments against outcomes, and familiarity with program trends and the latest marketing tools is imperative.
For more details on each of the five steps, additional tips for success, examples of successful planning from three schools and further resources, download presentation materials, including an executive summary of the session (available now to 2018 NBOA Annual Meeting attendees and in June to all NBOA members). Summaries of 14 sessions are available.
