College Pricing Model Favors Online Students

Jul 11, 2018, 5:26 PM

(from Inside Higher Ed) Costing more than 60 percent less than its face-to-face alternative, the online degree program at Berklee College of Music has helped to increase campus enrollment at the Massachusetts school, from 4,490 undergraduates in 2013 to 4,532 in 2017. The program is an anomaly in higher ed, where most institutions charge the same or more for online programs as for their in-person equivalents. The institution sees its online programs as a low-cost, flexible alternative for students who can’t or don’t want to commit the resources to a full-fledged residential experience. “We’re of the mind that we’d rather cannibalize ourselves than run the risk of someone else doing that,”  said Debbie Cavalier, of Berklee's online learning and continuing education program. “But whenever we entered into any kind of space online, whether it was nondegree, MOOCs, master’s, demand for our campus-based programs continues to grow and increase.”

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