(from EdTech) Connecting with young adults on social platforms like Twitter, Instagram and Snapchat is a cost effective way to reach prospective students. In fact, a study from Marketo found that 73 percent of students would like to text with universities for information. And data from TargetX showed that as many as 35 percent of students submitted an application with their mobile device. With so many teens using smartphones, at the very least, colleges need to make sure their websites are mobile friendly.
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