College Tuition Discounting Reaches All-Time High

May 1, 2018, 3:02 PM

(from NACUBO) Net tuition revenue at U.S. colleges and universities slowed again in the 2017-18 school year as institutions gave larger grants to a greater share of students than ever. The 2017 NACUBO Tuition Discounting Study showed that the average institutional tuition discount rate — total institutional grant dollars awarded to undergrads as a percentage of gross tuition and fee revenue — reached nearly 50 percent for first-time, full-time freshmen in 2017-18. That's the highest level recorded in the study's history. Essentially, half the tuition and fee revenue that private, nonprofit colleges collected from first-time freshmen in 2017-18 went to financial aid. The estimated institutional discount rate for all undergraduates rose to 44.8 percent in 2017-18, also a new all-time high.

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