Why Donors Give on Social Networks

(from Associations NOW) Nearly 40 percent of donors who give on social networks are giving to a nonprofit for the first time, according to a recent report. They often know little about the cause before showing their support. The number-one reason why social donors are motivated to give is because it is easy to do. The report found that 81 percent of donors considered the process of donating to a charity through peer-to-peer mediums very easy. Engagement before and after an event — in the form of thank-you notes and information on how the donation was making an impact, for example — can help keep donors engaged. 

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