Enrollment Targets: Too Few, Too Late

Sep 24, 2018, 12:41 PM

(from Insider Higher Ed) Not only are a majority of colleges not filling their new classes by the traditional target date of May 1, but they are failing to do so by June 1 as well, according to the 2018 Survey of College and University Admissions Directors, released by Inside Higher Ed in collaboration with Gallup.

The survey is based on responses from 499 senior administrators in admissions or enrollment management. Respondents had anonymity, but their institutions were tracked to allow for sorting by sector. This year's survey shows continued pressure on colleges — in an era when missing enrollment targets can be devastating to institutional finances — to enroll a class that meets their goals. Here's some of what these admissions directors are thinking about:

  • Growing waiting lists: More than two-thirds of colleges admit less than 5 percent of their waitlisted students.
  • Shrinking international enrollment.
  • Asian-American students are often held to higher admissions standards than other applicants.

Much more on Inside Higher Ed

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