Feb 11, 2021, 1:09 PM
(CFO Dive) While some may think a CFO's job is to increase profits, their greatest contributions to an organization come in the form of strategic thinking. For example, CFO Brad Kinnish of Aryaka, a business Internet connectivity provider, convinced his company to prioritize growth over profit margins during the pandemic for greater market share and longer term stability. "Finance and accounting and analytics skills, those are table stakes," he said, whereas vision for the future is where real value is added. When bogged down in minutiae of a deal, he has been able to steer the conversation toward bigger questions. He relies on those in his office to run the numbers and spends most of his time communicating higher-level insights to other senior leaders.
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