(From Chronicle of Philanthropy) Although charitable giving and the number of people making contributions increased during the height of the pandemic, giving is expected to ebb soon amidst an economic slowdown. Community Brands Vice President John Biedermann shares four steps to recession-proof your donor relations:
- Survey donors about their involvement with your work and keep track of the information; sort them by campaign, contribution, giving frequency, and how they became connected to your organization.
- Be creative about showing thanks, for example, by thanking donors on social media or a special section of an e-newsletter.
- Share stories of constituents, volunteers, donors and organizational impact to give donors the information they need to build trust in your organization.
- Create sustainable growth by focusing on long-term goals and establishing monthly giving programs.
More from Chronicle of Philanthropy
