Holiday Giving on the Rise

(from the Chronicle of Philanthropy) Giving Tuesday, the annual day devoted to philanthropy on the Tuesday after Thanksgiving, raised roughly $380 million for charities from 4 million people, organizers said. The results represent an increase of 27 percent from last year. Reports of this year’s results are perhaps indicative of a strong fundraising finish to 2018. Some notable trends: 

• Donors brought in more than $125 million on Facebook, up from $45 million in 2017. The social network has introduced new tools in the past year that make online fundraising easier.
• Blackbaud processed $62.6 million in gifts, up from $60.9 million on Giving Tuesday 2017. The average size of contributions was up, too: $147, compared with $134 the previous year.

More from the Chronicle of Philanthropy

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