Dec 12, 2016, 4:27 PM
Nonprofits should consider adopting Snapchat in order to engage with younger audiences, as it’s now the third most popular social network among millennials, ahead of Twitter and behind only Facebook and Instagram. Content considered authentic — not airbrushed — does well on the app, as do video clips. Snapchat’s new Spectacle product could accelerate video uploads.
Nonprofit Quarterly (12/2/2016)
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