(from Schola Inbound Marketing) Millennials currently hold more purchasing power than any other generation, and understanding their outlooks and habits can help independent schools connect with them, according to a school marketing expert. Generalizations "should be handled with care," but here are a few common factors. Millennials
- are never unplugged -- rely on the internet and social media to find information, purchase goods and services, and communicate with friends and family, as well as brands.
- are highly connected -- spend an average of 17.4 hours per week on social platforms.
- welcome dialogue and collaboration -- like to share their opinions on a wide array of topics and are irked by the idea of misinformation and passivity.
- are stylish -- value aesthetics and are attracted to what they find visually attractive.
- love authenticity -- think that advertisers do not recognize their needs and don't understand them as parents; have growing distrust in traditional media and marketing.
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