May 9, 2018, 2:18 PM
(from the Enrollment Management Association) It is possible to get international students without traveling. However, it is much more difficult to have a diverse international population or a consistent and steady pipeline of quality students without it. Armchair recruiting is certainly a smart way to go if you have little to no international recruitment budget. However, building a robust international admission program that provides consistency in student quality and yield requires travel.
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Besides meeting with families of current students, alumni, and prospective students, there are a number of other people and places to consider, like the family liaison and public affairs officers at the local U.S. Embassy, U.S. Commercial Services and human resources staff in large multinational corporations. Try to visit schools and speak to counselors and students. Fairs can produce a lucky enrollment or two, but they should not be the backbone of a recruiting strategy. Tours can also be effective, but you should also plan on doing as much of your own work as possible.
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