Lowering Application Barriers Ups Enrollment

Nov 28, 2018, 12:57 PM

(from EAB) In terms of college admissions, reducing application requirements leads to a significant increases in both applications and yield. This finding holds true across different types of institutions, according to recent research using the Integrated Postsecondary Education Data System. Some schools have opted to reduce application requirements to an absolute minimum for high-performing students, while still maintaining additional requirements for applicants whose profiles do not clearly suggest a good fit. One private university in the Northeast, for example, uses GPA as the sole requirement for admission. After removing all other application requirements for students above a predetermined GPA threshold, the application completion rate increased 8 percent, and the change had no impact on first-year retention.

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