(From Marketing Advice for Schools) The Institute of School Business Leaders identified marketing as a skill on par with human resources, finance, procurement and infrastructure in a recent presentation. Marketing is not a passive function and not just about recruiting teachers or placing advertisements for open days: it’s a process of understanding and meeting the needs of stakeholders to enable an organization to meet its objectives. Market the right way to help manage reputation, grow student numbers, increase income, attract and retain staff, manage external communications and share a consistent brand, vision and values to drive improvement.
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