(from The Chronicle of Higher Education) Poor top-down communication on college crises have led recently to protests, bad publicity and, in at least a few cases, the resignations of established leaders. Tips to avoid similar fates:
- Appreciate how rapidly news and issues develop. Slow decision-making can be fatal in the era of texting and viral tweets.
- Differentiate a real crisis from routine. Clarify in advance what actions, remarks and events deserve immediate attention. Know when to summon a team and take action immediately, and when not to.
- Develop a system for monitoring potential developments and activities.
- Dissolve the chain of command when it comes to crisis reporting.
- Prepare a plan for every type of crisis: review, revise, rehearse.
More on Chronicle.com
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