May 8, 2018, 12:56 PM
(from ASCD's Educational Leadership) We know that teachers are the single greatest in-school factor influencing children's academic achievement. So why is it that so few schools fail to translate this acknowledgment into a vigorous, systematic and unapologetic effort to recruit people to our profession? When an organization identifies where its greatest value lies, shouldn't it be relentless in pursuing it?
Organizations in many other industries seek out the best people for the job, not just actively, but aggressively — and not just for the short-term strategic goal of finding the best candidates. Aggressive recruitment also communicates the value the organization puts on its talent. Over time, these messages translate into cultural perceptions of the prestige and desirability of the particular organization and the field in general. When organizations project how much they value top talent, then they become attractive to that very same top talent.
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