Mar 15, 2018, 3:15 PM
(from the Chronicle of Higher Education — subscriber-only content) At Agnes Scott College, it's called "Summit." Dominican University of California has the "Dominican Experience." Marymount Manhattan College chose "City Edge," and Furman University went with "Advantage." Connecticut College and Ohio Wesleyan University emphasized connecting, through "Connections" at the former and "The OWU Connection" at the latter. Queens University of Charlotte picked "Yes/And."
More than marketing slogans, these are examples of the kinds of distinctive (or "signature") programs that a growing number of small colleges have developed to attract students looking for high-impact learning experiences and to help the schools achieve financial sustainability in an increasingly competitive, cost-constrained market. All "want to focus on having a definitive student experience regardless of major, regardless of the student's background," according to Mary B. Marcy, Dominican's president, who also assembled an informal group of colleges adopting signature programs.
More at the Chronicle of Higher Education (subscribers only)
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