Jul 6, 2018, 12:21 PM
(from Digiday) The arrival of the General Data Protection Regulation a month ago led to a flurry of activity, clogging email inboxes and flooding people with tracking consent notices. But experts say much of that activity was for show because much of it fails to render companies compliant with GDPR. Many organizations "seem to have shot themselves willfully, or ignorantly, in the foot,” said Adrian Newby, chief technology officer at Crownpeak, parent company to privacy vendor Evidon. “They have bombarded their audiences with entirely unnecessary and noncompliant consent and opt-in emails.”
“Confusion will continue to reign, and until someone actually gets burned, everyone is trying to fly as close to the sun as possible,” said a publishing executive. But those who choose to do less now won’t necessarily be better off in the long run, according to some industry executives. “Just being compliant and talking to users in a legal language won’t take [organizations] very far and fail to make the best of the potential advantages GDPR is presenting to them,” said an independent consultant.
Related content: Schools Scramble to Comply with EU Privacy Law
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