(from the Nonprofit Quarterly) “Google is a digital truth serum," said Seth Stephens-Davidowitz, author of Everybody Lies, based on his study of data from Google Trends. "People tell Google things that they don’t tell to possibly anyone else.” While there have been uses of Google data in the nonprofit sector, buying access to it is expensive. However, given the implications of not knowing and the ability to know, one may wonder if nonprofits should be paying attention to the hidden trends that affect nonprofit work.
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