Parents and Text Alerts: the Case for Auto-Enrollment

(from Harvard's Kennedy School) How to get parents to pay attention to your school's text alerts? By auto-enrolling them, whereby very few opt out, according to field research by educators at Harvard and Columbia. Moreover, where standard sign-up processes were found to generate no detectable increases in student performance, automatically enrolling parents was shown to meaningfully increase GPA and reduce student course failures. 

Download the report from the Harvard Kennedy School of Government.

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