Social Media Audience Analysis for Schools

(from Schneider B) Taking the time to conduct a social media audience analysis before you launch or ramp up your marketing efforts can improve its performance and get the best ROI for your budget. A social media audience analysis will help you identify and understand the priority and influences for your marketing strategy. A complete audience analysis considers:

• Socio-demographic characteristics (i.e., sex, age, language, religion)
• Psychographic characteristics (needs, hopes, concerns, and aspirations)
• Barriers and facilitators that prevent or encourage your audience to take the desired action
• Gender and how it impacts your audience’s behavior and willingness to enroll in your school
• The best communication channels for reaching the right audience for your school

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