(from Schola Inbound Marketing) It costs an average of five times more to get a new customer than to keep a satisfied one, so schools would do well to invest in re-enrollment strategies. Three things you can do now:
- Work with the teachers to assign a “return likelihood” value, using what you know about the student and family to estimate their satisfaction. Whether it’s a percentage (75% likely to return) or a 1-to-5 scale measurement, ensure that every student on your roster has been considered.
- Get to know your families. It may be hard to talk individually with 200 parents before the end of the year, but the aforementioned assessment should give you an idea of your high-priority contacts (those with a lower return likelihood). Set a goal for yourself for a number of parents you will call each week through the end of the year.
- Consider continuous re-enrollment. (See related content in box, right.)
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