Tips for Building a Better Communications Strategy

(From Inside Higher Ed) The way schools are managing their organization's social media strategy has changed over the course of the pandemic, opening the door for new approaches to video content that can take prospective students beyond the traditional campus tour. Digital media strategists Rachael Warecki and Jacqueline Legazcue recommend the following three tips for building a better communications strategy in 2022:

• Use data to pinpoint distinctive aspects of your campus culture.
• Collect student input to help build your content calendar.
• Be realistic about the time it takes to plan, edit and schedule a video.

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