(from ICEF Monitor) Successful student recruitment campaigns inspire and encourage prospective students to imagine themselves living and studying on campus. Three schools have set an example:
1. Jump past the limits of educational marketing and be bold. Babson College, a business school in Massachusetts, oriented its marketing message around popular culture. It used blockbuster Hollywood movie-inspired design to convey how its programmes nurture the ambitions of entrepreneurs.
2. Show the link between your programmes and successful careers. Plymouth University in the UK leverages its alumni by showcasing their achievements according to programme and interest area, from architecture and art and design to agricultural science and psychology.
3. Students want to be happy and comfortable as they study. The University of Michigan runs an annual contest called “Dormspiration” in which participants first follow “UofMichigan” on Pinterest and then share photos of how they’ve decorated their dorm room or apartment.
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