Oct 16, 2018, 12:32 PM
(from Harvard Business Review) A prevailing business assumption today is that more data is better, but data has limitations when organizations seek to uncover the motivations and rationale behind individual behaviors, says data analytics professor Joel Shapiro. Data analytics can indicate what is happening, but it will rarely explain why. And to find a probable solution, leaders need to combine the advanced capabilities of data analytics with tried-and-true qualitative approaches such as interviewing groups of individuals, conducting focus groups, and in-depth observation. Also consider temporal factors--a solution from yesterday may not work as well today--advises Shapiro.
Listen to the latest episode of the Net Assets podcast.
