Website Translations Could Engage Overseas Parents

Aug 9, 2017, 4:16 PM

(from ICEF Monitor) Independent schools that market to international students can reasonably assume their prospective students comprehend and speak English, but what about their parents? Population and economic growth outside the most developed markets underpins what some experts say is the business case for schools adapting the structures, design and content of their websites for international markets. Among internet users, some of the fastest growth has been among native speakers of Chinese, Arabic, Indonesian/Malaysian and Russian, according to Internet World Stats.

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