Ripped from the higher-ed textbooks: Schools dig deeper into data to reach new markets, increase inquiries and more accurately read future enrollment trends.
10 min read
Major study of tuition price elasticity tracks 259 schools over six years.
3 min read
From the archives: Can lowering tuition rates widen and diversify applicant pools? “Everything is on the table.”
11 min read
From the archives: Following the higher-ed model, independent schools ask, "Why not just expect students to come back?"
12 min read
This school's re-enrollment letter doesn't focus on tuition price. And families love it.
4 min read
How to balance requests for temporary leave with your school’s financial needs.
6 min read
Whatever our personal feelings about the presidential election, we in the independent school community can unite in a shared understanding of the potential impact on independent schools.
3 min read
Independent schools must innovate, organize and embrace a more holistic — and rigorous — approach to enrollment management, says this leader in the profession.
9 min read
Projections
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Diversity and Inclusion
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Enrollment
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Financial Aid
A small college’s strategic pivot illuminates a brighter path forward for struggling K-12 schools.
3 min read
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Communication
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Enrollment
Engaging the broader school community — notably faculty and parents — to strengthen enrollment.
7 min read
How to remain firm when (some) parents think they get to call the shots.
9 min read
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Admission
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Communication
How to ensure the best-fitting students make it through your admissions funnel.
10 min read
CEO Notebook
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Admission
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Financial Aid
Where are independent schools with regard to access and affordability? At the SSS Financial Aid Conference in Philadelphia last week, a panel of four other independent school leaders joined me in discussing this dif
2 min read
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Admission
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Financial Aid
Financial aid season is around the corner. The case for providing more transparency, requiring more documentation and finding the backbone to just say no as appropriate.
12 min read
Independent school leaders often ask me for advice regarding what they should be thinking about to help ensure a financially healthy future. It's a tough and important question, with an answer that's difficult to distill
3 min read
CEO Notebook
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Communication
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Financial Aid
Recently, an NBOA staff member heard about an independent school that noted many visitors to its website, particularly the tuition page, clicked away and never returned. The school took steps to raise the profile of its
3 min read
CEO Notebook
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Communication
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Membership
I have often written and talked about the unique role that NBOA plays in the independent school community — how we fulfill our mission to provide you with best practices, staff support and technology to advance bus
1 min read
Not many people closely link the work of the business officer and marketing, but I do. Whether your school employs a dedicated marketing professional or embeds the marketing function within the advancement or admissions
3 min read
Independent school business officers tend to be hard on themselves when it comes to determining optimal pricing models for their schools. You often ask, with a critical tone in your voice, "Why haven't we figured out the
2 min read
Every city has a story, but few illustrate important leadership lessons like the story of Chattanooga, Tennessee. That's right, the city that many of us know for a catchy tune about a choo choo is so much more—and
2 min read
